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The Social Media Edge: How the Authentic Social CEO and Employee Advocacy Can Win in the Business World

Original price was: $19.95.Current price is: $14.95.

The Social Media Edge is a comprehensive guide to developing an employee advocacy program that builds brand awareness and increases leads, sales and revenue. This book covers everything you need to know about creating your own employee advocacy program through the use of social media.


Pre-Order Now!  Shipping May 1, 2023.


The Social Media Edge is the ultimate guide for corporations and entrepreneurs looking to win big in the business world. This book provides you with detailed lessons from the world’s most famous CEOs, influencers and other key players. These leaders have found success with employee advocacy programs that are authentic and impactful. The Social Media Edge will give you the tools you need to take your business to the next level by building an employee advocacy social media program that engages your customers and builds strong brand recognition—all while increasing profitability.

Employee advocacy can be used to build your brand and influence, increase sales, acquire new followers, and generate leads. With the growing power of social media, it has never been easier for employees to share their authentic stories, and these authentic employee-created stories often outperform marketing content, even when they promote a product or service.

Chapter 1: 

Understanding the Role of Employee Advocacy in Brand Building

Chapter 2: 

The Social CEO Phenomenon: Lessons from Elon Musk, Kylie Jenner, Richard Branson, and Gary Vaynerchuk

Chapter 3: 

Building a Social Media Advocacy Program for Employees

Chapter 4: 

Creating Content for the Social  CEO and Employee Advocacy

Chapter 5: 

Best Practices for Employee Advocacy on Social Media

Chapter 6:

Choosing the Right Employee Advocacy Platform

Chapter 7: 

Measuring the Success of Employee Advocacy

Chapter 8: 

Action Plan for Building a Successful Employee Social Media Advocacy Program

Chapter 9.  

Social CEO and Employee Advocacy Success Stories

Chapter 10.  

Integrate the Social CEO and Employee Advocacy

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