In the AUTHENTICITY workbook, I review the demographics of Generation Z, explore successful marketing campaigns that were explicitly directed at Generation Z, and dive into developing a marketing plan and web presence targeted to Generation Z for both Business to Business (B2B) and Business to Consumer (B2C) campaigns.
This companion workbook (to AUTHENTICITY-Marketing to Generation Z)brings up key concepts and asks the pertinent questions to help you develop an up to date marketing campaign to reach Generation Z.
Contents
INTRODUCTION
The Case For The Social CEO
Social Media Employee Advocacy
Values-Driven Marketing
The E-Commerce Mandate
About the Author
