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AUTHENTICITY: Marketing to Generation Z (People born between 1997 to 2012)-Paperback

$14.95$499.00

In  AUTHENTICITY, we review the demographics of Generation Z, explore successful marketing campaigns that were explicitly directed at Generation Z, and dive into developing a marketing plan and web presence targeted to Generation Z for both Business to Business (B2B) and Business to Consumer (B2C) campaigns.

We review the case for a “digital first” approach, the Social CEO and leveraging Employee Social Media Advocacy as well as many other dynamic and effective marketing tactics.

 

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As a marketing and sales professional, I see this transition as an amazing opportunity to learn about Generation Z’s needs, update marketing tactics, and engage this generation—as hard working and dedicated a group as any—who are entering an influential part of their lives.

In this book, we will review the demographics of Generation Z, explore successful marketing campaigns that were explicitly directed at Generation Z, and dive into developing a marketing plan and web presence targeted to Generation Z for both Business to Business (B2B) and Business to Consumer (B2C) campaigns.

Generation Z is ushering in a whole new landscape in the world of business. This generation is the most diverse and digitally savvy generation the world has yet seen, which is why we need to begin our journey by analyzing and better understanding how Generation Z affects the economy and the business environment. 

This clear review of the Generation, their goals and triggers covers the following actionable topics.

 

  1. INTRODUCTION: THIS IS GENERATION Z
  2. THE DIGITAL REVOLUTION CONTINUES
  3. THE CASE FOR THE SOCIAL CEO
  4. SOCIAL MEDIA EMPLOYEE ADVOCACY
  5. VALUES-DRIVEN MARKETING
  6. THE E-COMMERCE MANDATE
  7. GENERATION Z DEMOGRAPHICS AND PSYCHOGRAPHICS
  8. MARKETING SUCCESSFULLY TO GENERATION
  9. GET INTO MARKETING ACTION

 

Product details

  • Publisher ‏ : ‎ Strategic eMarketing (January 1, 2023)
  • Language ‏ : ‎ English
  • Softcover ‏ : ‎ 116 pages
  • Item Weight ‏ : ‎ 1 pounds
  • Dimensions ‏ : ‎ 6 x 1 x 8.9 inches

About the Author

Emanuel Rose was born and raised on the West Coast of the United States. He has spent over three decades earning a reputation in cutting edge marketing. A renowned expert in the field, Emanuel specializes in branding, advertising, and day to day operations at his digital agency, Strategic eMarketing. His passion lies in helping companies achieve business success from the bottom to the top. Emanuel’s unique approach to marketing strategies has resulted in countless clients reaching their goals. 

Emanuel enjoys learning his craft and implementing new techniques and theories for his clients, not only in his home state of Oregon, but around the world. Together with his hand selected staff, Emanuel creates opportunities while solving challenges in the ever-changing digital landscape. He is a firm believer in using his personal experiences to help others and this dedication continues to impress.

Not to be outdone on the digital battlefields, Emanuel is an avid outdoorsman. He feels connected to the planet wandering the towering forests or absorbing the energy pouring in from the ocean. His childhood fantasy of discovering those special wild places translates to his writings. The freedom and joy in exploring the natural world is a welcome addition to his life. 

His children’s book series, Wenaha Henry is the growing result of this newfound passion and he hopes young readers around the world will find inspiration and, maybe, a bit of magic of their own. 

Connect with Emanuel @ https://www.linkedin.com/in/b2b-leadgeneration/.

 

 

Weight .5 lbs
Price

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